This is just 1 of the findings of the Environmental Working Group's analysis of the ingredients of 1,592 name-brand sunscreens.
In this 45 min video Dr Edward Gorham M.P.H., Ph.D of the University of California, San Diego reveals several facts about sunscreens that are directly opposite to what we have all been led to believe!
For a full report on the dangers click here (a new window will open).
Lets summarize this...
How can this be done?
Before I answer, first an introduction...
Africa gets a lot of sunshine!
My dual interests in health and the environment led me to research the benefits of natural and organic products and because of my love of the outdoors I focused on sun protection.
Now let me tell you what we've been doing for the past 4+ years (I say 'we' as I've been working with 5 independent laboratories, 3 biochemists, 2 photo biologists, and several technical and field researchers)...
This statement encapsulates the principles that have guided my research...
What you've just read in the paragraph above is what makes this brand new sunscreen formula truly unique.
We decided to call it...
...which is another way of saying 'sun shade'.
The first of a small and exclusive range of products focused on sun protection is...
I'll be giving you more detail about the synergistic action described above together with a complete disclosure of the magical natural ingredients our 2 years of research have lead us to, such as...
...and many more. Good enough to eat? Maybe. It also contains...
Oh, and did I tell you that the ratios used throughout the formulation have been guided by a magic number variously called the 'golden mean' and 'divine proportion' or more succinctly 'phi' after the architect Phidias who designed the Parthenon?
What has this got to do with formulating a sunscreen?
Well, in keeping with my core philosophy of 'keeping it natural'... the natural world is loaded with formations governed by this magic number... ferns, broccoli, river networks, blood vessels, coastlines and you, to name a few.
None of us fully understand its power. Best to respect it.
The fact is it has worked to produce a uniquely effective product.
Now, you may be asking...
'Why not just show me the BUY NOW button?'
Well, there is one very good reason...
It's very important to me to offer sunumbra at the best possible value to you, so here's a pre-summer...
Many thanks for reading and... get out in the sun, but with the right protection!
If you're in need of more information here are all the details of the magic ingredients you'll find in sunumbra...
Caprylic Capric triglycerides
These oils are 'medium chain triglycerides' extracted from coconut oil. They are colorless and neutral in odour and taste. Their benefits include:
De-ionization is the industry standard for water purification.
Zinc oxide dimethicone
Zinc oxide has broad-spectrum UV attenuation properties due to its light absorbing and reflecting capabilities. It is particularly recommended for daily care and children's products due to its healing properties. Compared to titanium dioxide, zinc oxide provides additional UVA protection without the potentially harmful effects. The micronized grade zinc oxide in sunumbra has a hydrophobic coating of a silicone derivative called dimethicone. This gives it water resistance. It is fully compliant with current USP requirements. Zinc oxide is known for its skin compatibility since it is used as a skin protectant. It has anti-microbial properties and is non toxic.
A unique natural PEG-free organic emulsifier from Olive oil. It reduces skin water loss, has a high moisturizing effect, is hypoallergenic and biomimics the skin. In addition, thanks to its skin compatibility, the zinc oxide particles captured by this unique grade of sorbitan olivate are more firmly attached to the hydrolipidic film where they can resist the washing action resulting from water sport activities. This unique property comes from a new technology which re-balances the original fatty acid chains distribution. The homogeneous dispersion of the physical filters over the skin provides more complete protection for the skin against both UVA and UVB rays.
Is natural, safe, non-toxic and meets both CTFA and JSCI requirements. It has many beneficial qualities and uses including:
Kigelia is found in sub-Saharan Africa, where it is known as the Sausage tree (owing to the size and shape of the fruit). The grade of kigelia used in sunumbra is an ethanolic extract that has undergone a process of ion exchange, concentration and drying. It contains no preservatives or colorants. Kigelia works in many ways including:
Scientific literature suggests these properties are due to the presence of numerous secondary metabolites, which include naphthquinones, iridoids, coumarines and flavonoids among others. Research undertaken at the Frieburg Institute of Cancer Research and Kings College, London, has indicated positive results with cancerous sun spots. Kigelia is gaining international medical recognition as a potential cure for basal-cell carcinoma, a form of skin cancer associated with aging and prolonged sun exposure.
Aloe ferox extract
This has been called "a pharmacy in a plant". It has been part of the traditional healing practices of the KhoiSan peoples of Southern Africa for centuries. It is found only in the Cape Province of South Africa. A gel that drains from the leaves when cut provides countless benefits including:
In the treatment of burn wounds it relieves pain and increases blood supply by inhibiting the synthesis of thromboxane A2, a potent vasoconstrictor. It delays the inflammatory response and speeds up recovery time. Primary constituents: glucomannoglycan polysaccharides containing acetylated monosaccharides, acemannan and glucomannan, amino acids, salicylic acid, lignin, saponins and sterols, gamma-linolenic acid (GLA), enzymes, vitamins and minerals.
Scientific tests comparing Aloe ferox and Aloe vera were performed at the Kirstenbosch Botanical research laboratories in Cape Town, South Africa. These showed:
Aloe ferox is bactericidal to a variety of common wound infecting bacteria. It has been shown to be fungicidal to Candida albicans responsible for yeast infections of the mucous membranes and for infections such as athlete's foot and candidiasis (thrush).
Aloe ferox penetrates through the surface of the skin thus hydrating it whilst forming a cover preventing the escape of moisture. It also increases oxygen supply as a result of increased blood flow and stimulates fibroblast activity and collagen proliferation essential for skin tissue regeneration.
Aloe ferox reduces photo aging by restoring the activity of epidermal cells reduced by UV exposure.
Aloe ferox grows wild and no pesticides, herbicides or fertilizers are used. The leaves are harvested sustainably. The plant is not harmed or destroyed and the cycle of growth begins again from the original plant.
Green rooibos extract
The polyphenols in green rooibos act as a natural sunscreen. The most important active substance in it is the unique flavonoid aspalathin which binds to cancer causing 'free radicals' before they cause any harm. It has many other beneficial properties:
Laboratory studies have found green Rooibos contains polyphenol antioxidants (monomeric flavonoids aspalathin, nothofagin, quercetin, rutin, isoquercitrin, orientin, isoorientin, luteolin, vitexin, isovitexin, and chrysoeriol), flavonoids and phenolic acids that are potent free radical scavengers. The extract is also rich in beneficial trace elements and minerals.
The unfermented green rooibos in sunumbra was developed to maximize antioxidant levels. It is a unique natural extract with a polyphenol content over 25%. The rooibos is collected from the mountainsides of the southern Cape region of South Africa and taken directly to drying facilities, thereby freezing any enzymatic action. This ensures no fermentation and subsequent loss of antioxidant value. Special harvesting and gentle processing techniques are required to guarantee the complete spectrum of active ingredients in the extract.
Black tea extract
This has been called a 'natural alternative to sunscreen'. Black tea absorbs UVB (enhancing the SPF of sunumbra) but not all UVA rays so its primary function is to reduce burning. The extract's protective qualities are:
This twofold capability is not provided by conventional chemical sunscreens that only block the UVB rays by absorption. In addition black tea extract has no known toxicological side effects. Its skin repair properties are due to its antioxidant components. A large body of scientific literature indicates that black tea extract helps repair UV induced skin damage by repairing DNA damage inside the skin cells.
Broccoli sprout extract
'Sulforaphane' is the active component of this botanical. Research at Johns Hopkins University examined the effects of sulforaphane on UV-induced erythema (sun burn). The results showed it gave effective protection against UV radiation damage, and thus potentially against cancer, when applied topically. The extract of sulforaphane is not a sunscreen as such. Unlike chemical sunscreens, it does not absorb UV light. Rather, the extract works inside cells by boosting the production of a network of protective enzymes that defend against UV damage. Consequently, the effects are long-lasting. The protection lasts for several days, even after the extract is no longer present on or in the skin.
Sulforaphane is an anti-cancer and anti-microbial compound that can be obtained by eating cruciferous vegetables such as broccoli. The enzyme myrosinase transforms glucoraphanin (a glucosinolate) into sulforaphane. The young sprouts of broccoli are particularly rich in glucoraphanin. As skin cancer incidence is rising dramatically the John Hopkins research team says that "treatment with this broccoli sprout extract is a protective measure that alleviates the skin damage caused by UV radiation and thereby decreases our long-term risk of developing cancer." They also pointed out that conventional 'chemical filter' sunscreens were essentially ineffective in these tests.
Cape chamomile oil
The oil is distinctive for its striking deep blue color due to the presence of azulenic compounds. It is these that provide the powerful anti-inflammatory properties for skin ailments. It is largely composed of fragrant esters, most significantly: 2-methylpropyl 2-methylpropionate, 2-methylbutyl 2-methylpropionate and linalyl acetate. The oil's properties and uses are manifold and include:
The mild natural fragrance of sunumbra is largely due to its Cape chamomile and green rooibos components.
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